The Reputation Bank goes beyond interactive communications learning, it also includes guided planning exercises that can be the foundations of robust communications and reputation plans. The exercises will guide you through the process of:
Identifying your key stakeholders and their influence
Developing transformational (vs. transactional) relationships with stakeholders
Diving deep into the core identities of stakeholders and what motivates them
Gaining admission tickets into stakeholders’ lives
Developing insights that engage stakeholders from their point of view
Understanding the success rules that govern ongoing stakeholder advocacy
Clarifying the role of stakeholder-centric communications during change
Shaping the role of leader communications in strong internal & external reputation
Putting the learning into action by building your Reputation Bank account
Understanding the metaphorical short- and long-term value of positive transactional and transformational communications on your Reputation Bank account
Learning how negative communications have short- and long-term impact on your Reputation Bank
Identifying how much credibility you need to put in the bank to save for a rainy day when issues may drain credibility out of your Reputation Bank account
Take a peek inside The Reputation Bank
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